I'd Rather Smell Like Flowers or Something

I don't understand advertising sometimes, y'all.

I was flipping through my latest issue of Allure magazine the other day (I subscribe so I can keep up on all the beauty trends I fail to follow) and I found the following ad for Versace Versus. It's a perfume ... but their ad hardly makes me want to smell like this chick:


She looks like either a.) a zombie b.) a crack whore with decent teeth or c.) that girl at parties who gets really really sloppily trashed but still manages to come out of her stupor to pose for any camera within a twelve-mile radius.

Whatever option she most closely resembles, she still appears to smell like hot garbage. And that's not exactly what I'm going for.

Hey Versace peeps ... I'd be much more apt to purchase your perfume if I thought it smelled like, you know, good stuff. Flowers. Or some sort of fruit. Or chocolate or something.

What do you guys think? Am I missing out the point of this ad, or does she really look as unappealing as I think she does?

PS - I'm guest-posting over at The Awesomeness that is parenting BY dummies today! Go check out Dumb Mom and her crew of dudes. She looks like she smells pretty good.

Comments

  1. FOr sure crack whore. That is a terrible ad. Unless you love cocaine and meth. Then? Awesome.

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  2. I totally agree with you. To me, she looks like she just climbed out of a dumpster somewhere after a long night of drinking. I think Versace is trying to get much too "artistic" with its advertising and, unfortunately, is losing its audience of "regular" women like you and I.

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  3. I'm with you! She just doesn't look so fresh!

    And some young girl with poor self esteem will look at that picture, and because it's in a magazine, think she should look like that too.

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  4. Yeah, I seriously don't get that either. She doesn't look like she smells good at all.

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  5. Scary ad. I don't even think the teeth look good. Maybe it's just the color. Yikes

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  6. That is filppin hilarious! I'm thinking she smells like "oh shoot I need to cover up the fact that I smell like I've just smoked a pack of cigs (which I have and pot and crack) before I go home so I'm gonna spray a crap load of perfume ALL OVER MY BODY! Yep my parents WILL NEVER KNOW :D"

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  7. For REALS! That chick is all KINDS of nasty. So my thought goes....A. Who ever said she could be a model of any kind? B. She BOOKED a VERSACE ad? C. WTF? Anywho, thanks for the scare and the laugh this morning. After seeing this, I think I'll just take a pic of myself first thing in the morning and submit it for the next Versace campaign, I'm SURE I could get booked.

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  8. Maybe if your goal is to attract sleezy druggy man. Or sleezy druggy woman. Who knows by the way she looks. Yikes! Somebody just mopped her up off the club floor! Anyways, love parenting by dummies. She is fun!

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  9. Total crack whore!!
    And yeah...her teeth look pretty funky too.
    I am a new follower :)

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  10. yeah dude...she's totally freakin' me out. she's got that whole lindsey lohan crackwhore vibe going on....definitely doesn't smell like flowers...

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  11. LMAO she totally does look like she smells like hot garbage! Love it!

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  12. I choose B) crack whore. And I agree. I don't want to look like one of those either. Or smell like one. I would rather smell like eau d'degree/dove.

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  13. I agree...that is such a terrible ad...they should have let Hershey do the copy!!

    WM

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  14. I agree with the zombie option. She looks so sick!

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  15. Yeah...don't know what they were thinking. But I agree with you. Whatever she smells like, I don't want to follow suit.

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  16. Maybe they are trying to say "If you just spent all night partying and/or are a crack whore and need to fresh up, use our perfume."

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  17. That picture is totally frightening.

    Yikes!

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  18. I agree. She looks like she smells like a frat party gone wrong.

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  19. The reason her eyes are half-closed is because her eyelids are so heavy with gunky makeup! Who would want to look like that?!

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  20. I am totally scared of what ever that lady is trying to sell me.

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  21. Um yeah, that ad doesn't exactly make me want to go out running to the mall to buy that product. I am thinking maybe the gal who was supposed to the photo shoot couldn't make it and they had to find a last minute fill in?

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  22. Perhaps the full name of the perfume is actually "Zombie Crack Whore Versus Terrible Makeup Artist"???? OMG, seriously! :P

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  23. Luggage under the Eyes! Holy moly! i look like that after a night of partying and definitely don't want my tired face plastered on a zine. Not sure what they were thinking! haha. Guess if I was getting paid I'd let them put my ugly mug in allure;)

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  24. Yeah I'm going with crack whore! I can't believe this is their ad - wtf??

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  25. I'm going with Zombie. Except that MOST zombies are GREEN (or white if you're into 80's metal)but what self-respecting zombie is pink?! Ridiculous... And yeah, zombies smell like rotting flesh. Not so sexy.

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  26. Hey! I haven't been around much this week because I've been on vacation. I had a moment to catch up. That perfume definitely should be renamed Eau de Cigarette and Meth Stank.

    Dear me! Artisitc is one thing, but that chick is just plain scary. If I saw her walking by on the street, I would press myself up against the nearest building in fear.

    I have stacks of Allure. I don't have time to read them, much less follow the makeup trends.

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  27. I don't know why it's got to be an either/or kind of proposition, because frankly she looks like she could be A,B, and C simultaneously.

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